top of page

Search


Sense of Place, Reconsidered
What makes a place unforgettable? Perhaps not what we add to it, but what we have the wisdom to leave untouched. A different perspective on Sense of Place and the future of destination marketing.

Burcu
Aug 243 min read


The Luxury Reset
A redefinition of luxury through meaning, connection and sense of place.

Burcu
Aug 71 min read


Marketing Myopia
More than six decades after Theodore Levitt introduced the concept, Marketing Myopia remains highly relevant. Businesses that fail to understand changing customer needs, embrace innovation, and create meaningful value still risk falling into the same trap.

Burcu
May 75 min read


Causal Analysis in Practice: A Marketing Case Study
Let's look at the causal analysis marketing case study below

Burcu
Feb 122 min read


Ethical Marketing in Practice Marketing Case Study
Marketing has a unique power to dominate our decisions and what is the role of ethics in application of marketing practices...

Burcu
Jan 9, 20252 min read


2023 Instagram and Youtube Forecasts
Instagram and Youtube are on our radar today and we are going to look at 2023 Instagram and Youtube Forecasts.

Burcu
Dec 8, 20223 min read


Travel Marketing Trends for 2022
Let's look at the travel marketing trends for 2022.

Burcu
Jan 4, 20224 min read


Circular Economy-Sustainable Future
The mutual key aspects of success in circular economy is VALUE CREATION through entire product life cycle.

Burcu
May 20, 20214 min read


Ready for Something New?
Everything is changing, we need to adapt ourselves. From business side, business models, the way customers buy are changing.

Burcu
Feb 16, 20217 min read


It's All About Taste; LUXURY
Luxury can be a product, art, experience,service or culture itself. It has different meaning for everybody, but it's all about taste.

Burcu
Dec 14, 20206 min read


Pandemic Effects on Consumer Behaviour
pandemics and similar extreme situations can completely change consumer behaviour based on their level of consciousness.

Burcu
Apr 1, 20207 min read


Most Powerful Marketing Tool: Word Of Mouth Marketing (WOMM)
Word-of-mouth marketing is the
strategy of encourages people to pass on a marketing message to others. Most powerful marketing tool

Burcu
Feb 15, 20203 min read
bottom of page
